The Secret Garden Party Research Paper Example | Topics and Well Written Essays - 3000 words

The Secret Garden Party - Research Paper Example On the other hand, findings of the study can be used by the company to recruitment of new visitors as well as monetising the involvement of interested consumers that do not physically, attend the festival. Before going to the main discussion, the study will try to understand background of the company. Background- Secret Garden Party Secret Garden party is an arts and music festival that is held annually in the last week of July. The program is conducted in Abbots Ripton which is nearby Huntingdon, Cambridgeshire. Fred Fellowes was the man who had established this alternative music festival program. In its inception or inaugural, the program was attended by a meagre thousand visitors in 2004. By 2013, the program was conducted in four stages and was viewed by almost a massive audience of thirty-two thousands. The organization follows the motto of ‘principle of participation’ in expanding the scope of its programs (Weinstock, 2010). Brand development process Secret Garden party can be explained by using Aaker’s (2011) brand categorization model. Considering the research work of Aaker (2011), it can be said that Secret Garden party categorized its service offering in terms of vividness, subject diversity and wide range of entertainment options. According to Aaker (2011), firms can develop superc ategory in the mind of customers by adding niche quotient in the positioning statement. Secret Garden Party also established separate brand positioning by engaging wide range of performances, action camps, variety of performers and art installations etc (Weinstock, 2010). ... External Environmental Analysis In this section, the researcher will analyze external environment for Secret Garden party with the help of PESTLE, competitor analysis and porter’s five forces while internal environment can be analyzed with the help of SWOT analysis. PESTLE Political The government of U.K. is supporting music and entertainment industry of the country by providing them tax benefits; legal support etc and these steps have been taken by the government to boost the competences of the American cultural and tourism industry sectors (Arnold, 2008). Therefore, it can be said that music festival organizing companies in UK have the opportunity to expand its business in politically supportive environment. Economical A national music and arts festival conducted is included in the nation’s tourism and cultural industry. It is found that the festival market has expanded in U.K., both in terms of scale and scope of its operations. The extent of competition in the festi val market in U.K. has substantially increased. Nurse (2004) also found that UK economy is characterized by strong economic growth and stable per capita income. Rise of participants’ numbers in music festivals of Secret Productions is also supporting the fact that certain segment of customers of UK has the sufficient disposable income to afford fees of music festival organized by entertainment companies. Social The social impact created by an event of entertainment is directly proportional to the scale and the size of the event. Figure 1: Social Impact of Event Management Programs (Source: Nurse, 2004) Consideration of research works reveals the fact that Hutchens

Recommendations as to the effective use of the millennial generation Research Paper

Recommendations as to the effective use of the millennial generation at Smith Telecommunications Incorporated (STI) - Research Paper Example In relation to the study the company which has been selected is Smith Telecommunications Incorporated (STI) that is constituted by people who for belonging to different age groups happen to reflect different cultural settings in regards to rendering their operations for the company. The multi-generation workforce of the company is constituted by people belonging to the group of Baby Boomers, Generation X and Millennial. Here, the human resources management team is required to manage effectively the workplace groups through the enhanced understanding of the qualities and level of aspirations of each generation group. The management is thereby required to synergize the activities of the different groups such that it would help in enhancing the productivity of the enterprise. Further the human resource management in linked to the above objectives is required to not only recruit but sustain the productivity and skill sets of the people pertaining to the different age groups. In that the management is required to enhance its focus on understanding of the needs of the Baby Boomers population group of the company. The management should endeavour to harness the knowledge and experience potential of this group to rightly enhance the skills and productivity of the new team members. Similarly the management is required to help devise effective strategies to both effectively recruit and retain productive workforce in regards to the different age groups in the concern like Baby Boomers. ... urce management in linked to the above objectives is required to not only recruit but sustain the productivity and skill sets of the people pertaining to the different age groups. In that the management is required to enhance its focus on understanding of the needs of the Baby Boomers population group of the company. The management should endeavour to harness the knowledge and experience potential of this group to rightly enhance the skills and productivity of the new team members. Similarly the management is required to help devise effective strategies to both effectively recruit and retain productive workforce in regards to the different age groups in the concern like Baby Boomers. The Human Resources Management body of Smith Telecommunications Limited faces the problem in rightly managing the potential of the employees pertaining to different generational workforce and thereby to effectively recruit and sustain the labour pool so as to maximise the potential gained from them. The main scope of the project would be to bring about effective human resource management strategies aimed at enhancing the potential of the diverse work group in the concern divided along different age groups. In that the project should aim to understand the needs of the different groups and thereby to blend the activities of such so as to gain an all round productivity. Moreover the management is also required to focus on understanding the gender differences of the people at the time of recruiting and thereby to sustain the established productivity and skill sets in the concern. The project however suffers from some distinct set of limitations in that it focuses on management of diverse organisational culture based on generation gaps. However the other diverse parameters like race or